Setting new benchmarks in the realm of pioneer watchmaking, the Jacob & Co.’s brand-new Bugatti Tourbillion is a quintessential example of haute horlogerie. This luxury timepiece, a testament to the brand’s sheer brilliance and avant-garde horological innovation has taken birth out of an 18-month long sophisticated development process. Marrying unparallelled mechanical performance with cutting-edge design, every attribute of this chronometric excellence comes with sheer automotive brilliance, that can only be witnessed in the best of Bugatti’s hypercar lineup.

Needless to say, the Jacob & Co. Bugatti Tourbillon is a direct acquaintance to the latest Bugatti Tourbillon. The latter, unveiled by Bugatti in June, shares striking similarities with the former in both mechanical and aesthetic intricacy. With design being the key takeaway, every single component of the Jacob & Co. Tourbillon has been meticulously crafted to mimic the various attributes of the Bugatti hypercar. This ranges from its case resembling the car’s shape, the prominent tinted sapphire openings and other facets including a front grille and radiator inlets emulating the Bugatti’s windows, the sub-dials echoing the car’s dashboard and RPM counter, the sophisticated automation inside emulating the Bugatti’s latest V16 engine block, and the awe-inspiring winding crown and exhaust manifolds replicating the car’s control knobs.

This paramount collaboration of the horological and automotive giants traces back to September 2022, when Bugatti broke silence on developing a new hypercar as a successor to Chiron during a private announcement. By January 2023, their creative collaboration gloriously kicked off, with Jacob & Co.’s founder Jacob Arabo and the CEO Benjamin Arabo, along with the Bugatti design team’s Jan Schmid and Achim Anscheidt, coming together to diligently work on a masterpiece which has stunned the horology enthusiasts and the super wealthy alike. This marked the birth of the revolutionary Jacob & Co. Bugatti Tourbillon, a horological masterpiece with a tinge of automotive excellence.

The Bugatti Tourbillon is powered by the infamous Caliber JCAM55, a movement which stands at the pinnacle of supreme mechanical excellence. Consisting of a staggering 557 components and putting out a generous power reserve of 48 hours, the capabilities of the hand-wound movement of this ultimate timepiece is no less than mind-blowing. Adding glory to its otherwise unparallelled grandeur is the iconic V16 engine block automaton. Entirely crafted out of a solitary transparent sapphire block, it houses 16 titanium pistons which are propelled by a single-axis crankshaft. Operating for a total of 20 seconds with each activation, this Jacob & Co. offspring never misses an opportunity to impress its enthusiasts, by adeptly reaffirming its undefeated reign in horological innovation.

Jacob & Co.’s innovational prowess doesn’t end here. The accuracy of this unique timepiece is promised by a 30-second flying tourbillon, which facilitates significantly faster rotation speeds in contrast to its predecessors. In addition to that, the watch also features an off-centered jumping retrograde hours and retrograde minutes. This comes with additional hands which complete a whole 270-degree arc before positioning themselves back to zero. The sophistication and allure of this timeless timepiece is further amplified by a robust power reserve indicator, with one of its hands pointing towards the automaton’s autonomy and the other indicating the watch’s resilient power reserve which lasts for 48 hours.

The iconically prominent case of the Bugatti Tourbillon is entirely crafted out of black DLC titanium and comes laced with numerous anti-reflective sapphire crystals, promising a modest water resistance capacity of up to 30 metres. Measuring an astronomical 52 mm x 44 mm in dimensions and with a height spanning 15 mm, this herculean timepiece is significantly larger in size than an average wristwatch.

With greater exclusivity comes limited availability and this is what elevates the significance and opulence of the Jacob & Co. Bugatti Tourbillon in the ever competitive and scrupulous realm of watchmaking. This limited-edition timepiece, restricted to a mere 150 pieces worldwide, has already managed to ignite anticipations within the elite echelons of the society. All that being said, the Jacob & Co. Bugatti Tourbillon is a masterpiece where Jacob & Co.’s innovative spirit meets Bugatti’s undefeated engineering expertise, duly reminding both the enthusiasts and the super wealthy on why they are considered among the best in the world, in the innovation and the luxury domains alike.

Written by Advaith Krishnan